Lifting Off ... Soaring Ahead
(Ver. 3.0)
16-Hour Christian School Marketing Seminar (Onsite at Your School)
Move your
school ahead 2 years in marketing in one weekend!
We
come to you - with energy, enthusiasm, rich experience, funny
stories - and 300 pages of largely unique content for each participant.
Invite
ANYONE from your staff, board, or volunteer teams - we'll even pay for the
first 20 sets of materials.
Everything you need to dramatically
increase the enrollment at your Christian school, even in our difficult
economy. Research-based - 300+ schools, 60,000+ constituents - and
laser-focused on what actually works - custom-tailored to the
needs of your school.
And yes - we talk about moneywith your whole board (2 hours!)
Tuition, financial aid, subsidies, sustainability - the good, the bad,
the ugly. The best session of all, in the minds of many Principals.
The price of
the seminar includes the basic version of the Parent Satisfaction and
Referral Survey, a $999 value. Survey results are typically
incorporated into the seminar.
All the sessions were incredibly beneficial.
Thank you!! … It was so packed with vital information! —
Seminar Participant
So much good info – so well delivered. — Seminar
Participant
On behalf of the board at Covenant Christian
School, thank you for doing a terrific job. Your information and ideas will be
of great benefit to our school. What struck me most is that we should be
partnering with parents so their child may be like Daniel, Moses or Esther. What
a great responsibility! Thank you again. May God Bless your ministry greatly. In
Him, Chuck Lynn, Board President
This was all so new, yet linked to some of my experience, so I
really like it — Seminar Participant
Understanding the financial numbers in laymen’s
terms, was instrumental to me in understanding how the school operates. — Board
Member
1) It was helpful when Dan reviewed survey
results and wasn’t timid when telling us where we are weak. He was truthful in
telling us we are only better than 25% of other schools. 2) I appreciated the
spiritual emphasis and his focus on letting the Holy Spirit lead us even if it’s
not the “conventional” wisdom. -- Seminar Participant
The most helpful part was learning how to think
about finances and marketing in a different,new,
and refreshing way. There wasn’t one thing that was not helpful to me. I believe
that all Lutheran Schools who have not had the opportunity to hear about these
programs should! The way Dan presents the material makes sense! Janna Kietzman
The most helpful part was understanding where we
are – how we got here – and how tocrawl out of our
hole in a Christian, mission-minded way. -- Seminar Participant.
Exclusively for Christian Schools -
not independent schools, not charters, not secular schools, GraceWorks only
works with K - 12 Christian schools. Everything about the seminar,
including the Biblical emphasis, is designed specifically to market your
Christian school.
One School at a Time -- each seminar is done for the
entire team of your school only ... you can be completely open and honest about
the difficulties your school faces.
Invite Your Entire Marketing Team -- staff,
volunteers, Boards, secretaries -- everyone is welcome ...
GraceWorks pays for 20 sets of materials, and it's just $20 a
participant after that.
Each Participant Receives All Seminar Materials --
including a 189+ page workbook, implementation guide,
slideshows and other handouts. Over 300 pages
per participant.
Volunteer-Friendly Friday Evening /
All Day Saturday Format --
with modular design, to accommodate busy people and schedules.
Volunteer Mobilization Luncheon --
1 to 2 hours.
Perhaps the most important part of the seminar -- where we get down to the business of who is going to do what by
when.
Two Days of Senior-Level Consultant Time
-- typically
over 16 hours.
Focused on the least expensive, highest
"bang for the buck" marketing methods - word of mouth, online marketing,
enrollment closing, healthy finance, and a cornucopia of guerilla marketing
strategies.
Fully Guaranteed -- If, at the end of the seminar, you
are not completely satisfied, GraceWorks will cheerfully refund your entire
seminar fee.
Lifting Off, Soaring Ahead (3.0) includes all of
the following:
Marketing Self-Assessment -- completed before the seminar starts
-- including financial aid / tuition / costs, as well as
retention, leads, and lead closing analysis. Now,
your consultant reviews the results of your marketing
self-assessment with all appropriate decision-makers present.
Parent
Satisfaction and Referral Survey (PSRS) 2.0 -- a
15-minute online parent survey,
based on decades of customer satisfaction and loyalty research, concretely
assesses parental satisfaction and willingness to refer to your school.
What thrills, chills, and frills your parents. Your
highest leverage fixes. The PSRS is also completed before the seminar, with results presented both
before and during the seminar. Now with a unique lead
generation system included.
Comprehensive Christian School Marketing
Materials ... Also included!
Marketing Guide and Team Upgrade -- Marketing Christian Schools:
The Definitive Guide, Volume 1, (C) 2006 is included in the seminar -- all 600
pages. The Team Upgrade CD is also included,
which gives you copyright permission to
reproduce the entire Guide for up to 15 members of your marketing team,
along with 350 recommended marketing action steps in Microsoft Project format.
Completely materials.All hand-outs in three bound workbooks, over
300 pages per participant. Designed to be easy for
self-study, and to be used with our online coaching videos.
Volunteer inspired. Volunteer friendly.
Well, I'm recovering from the weekend. Dan, it was
awesome! It was somewhat like a fire hydrant of information for me, but I
loved it. My mind won't quit ... I need some absorption time!! I'm
inspired, and I thank you so much. Karen Pruitt, Central Christian
Academy, Wichita, KS
Great to know what works, so we don't waste time trying to "re-invent the
wheel." Lots of practical info; gives us hope that yes, we can make it! Seminar Participant
The most helpful part of the seminar was learning what specific steps to
take to develop and implement a plan to grow our school.
Seminar Participant
What a great way to talk about our school in a
constructive way. Looking forward to a bright future. Good to have a
professional to guide and lead us. Thank you and God bless.
Seminar Participant
Dan's presentation was warm yet professional. He
provided us with very helpful and practical analysis of information developed by
the surveys. The technical advice regarding website design and marketing
was very helpful. Seminar Participant
I learned way more than I thought possible. Great to
have a group hear all this so we can work together. Kelly Schmidtke,
Seminar Participant
You were very fair in both praise and critiques. It
is helpful to have an outsider's opinion. Seminar Participant
Dan was warm and real ... and very patient. We'll
need a follow-up in a year! Seminar Participant
Important and excellent info. A necessity in today's
world. Seminar Participant
The most helpful parts of the seminar were the practical
ideas and the discussion. Dan is rich with knowledge ... and wisdom.
Pastor Scott Mews, Seminar Participant
The wealth of experience and research which Dan draws on,
especially as it translates into practical suggestions, is outstanding.
Seminar participant
Dan Krause came to our school last summer and provided us with training that
revolutionized our thinking regarding finances, retention, literature, website,
and much more. We have begun using his methods in several areas including the
recruitment of new students. In the past we sent out packets with enough
information to help parents decide NOT to enroll at our school.
Now parents are
so eager to enroll that we have waiting lists for the first time ever in our
preschool. We have growth at our school this year when many other schools have
declined in enrollment. We often make reference to our training with GraceWorks
and use it as a standard even in the area of developing strong relationships! We
trust his experience and know his heart for and understanding of Christian
education guides the principles he employs. We have never regretted the
investment we made in GraceWorks' training. Jane
Helleckson, Principal and Preschool Director, Riverside Christian School, East
Grand Forks, MN
Key
Topics Covered: Marketing Your Christian School
GraceWorks' Lifting Off . .
. Soaring Ahead
Version 3.0is the essential Marketing Seminar for your school.Learn how to:
See the Big Picture of Christian School Marketing Activities
-- What works?
What's questionable?
What's a bunny trail?
Find out What Your Parents Really Think Are the Strengths and Weaknesses of Your School
-- as well as what areas need immediate improvement.
Determine Parents' Real Priorities for Improvement
-- beyond the typical, “It all sounds good to us.”
Get the
Money Right -- particularly
now, in a recession. Provide an effective answer for "How
much is your tuition?"
Plan Dramatic Enrollment Increase
-- through a well-rounded promotional plan and how to use volunteers to get it all done.
Think Clearly about the Costs and Benefits of Promotional Activities
-- particularly expensive options such as
the Yellow Pages or direct mail.
Prioritize Your Collateral Materials Needs
-- including decent copy and solid lay-out “on the cheap.” Print quality materials without paying a printer.
Maximize Your Facility Visibility
-- and use your signage secret weapons.
Dramatically Enhance and Retool Your Word of Mouth Referral Program
-- your single best source of leads.
(Includes a 17 page calendar of word of mouth marketing
activities, month by month.)
Shift the Focus of
Enrollment Activity --
quit selling, and
really minister to new parents. GraceWorks will show you
how, using the most researched selling methodology in the world.
Organize a Lead Follow-Up Program
-- one that is automated, inexpensive and time-efficient as well as really shows you CARE.
Position Yourself to Enroll Students
-- even after the school year has started.
Fit Your Web-Site into Your Overall Marketing Plan
-- what you need and what you don't need.
Host Your Web-Site and Have Web-Based Response Forms with Automated Responses
-- all for
a lot less than you think.
Get realistic
and practical with church marketing -- difficult, but still
doable.